Client: site with house projects in the business segment (client name under NDA)
We have been working with the client for two years. The goal was to increase traffic and positions for narrow construction styles in both search engines. In this area the transaction cycle is long, so organic is very important. Within the whole chain of touching the user, it affects the final conversion.
Positions in Google lagged far behind Yandex, and the classic purchase of links did not bring results. Google saw a six-month decline, so they decided to use PBN links.
We analyzed the link profiles of our competitors and implemented a grid of 40 satellite sites. This is the optimal number, keeping in mind that more sites give better results.
We have chosen the domains and anchors for promotion by clusters, based on the distribution of positions, we have placed links on them. We have generated and placed unique content for sites with articles, prepared goods upload for directories.
When creating a network of sites, we use all direct and related topics with the main project. For our client, the entire resource is divided into two parts. The first half - thematic articles about house building, design and repair. The second half of the PBN sites are catalogs filled with house cards.
They began to appear two months after the installation of links. And after a year visibility in Google by promoted clusters has increased by 3 times. From the start of the implementation work, such a period is a good indicator for SEO. During the whole period of work we have been regularly updating the content on both types of sites, strengthened the links from the PBN sites, developing their link profiles.
In terms of link metrics, we used only PBNs, with no other link types. That said, the growth metrics were leading all competitors: over the year-to-year period, the donor domains, total number of referring pages, and domain ranking show good momentum.
Schematically, the distribution of resources looks like a division into content categories
We were able to bring our client's project to the forefront in a relatively short period of time.
The PBN grid gave us a serious advantage when taking into account the clear slippage of the competitors' indicators
Project Flow & Organisation
Linking pages also withstand competition within the sphere.
In terms of the dynamics of external links, we have seen an incredible leap.
A visual representation of the domain rating.
The dynamics of the domain rating of our site is also due to the strategic steps in the work with the PBN.
From December to August, visibility increased threefold. This is another example of how we managed to strengthen our project's position on PBN-promoted clusters, even with the Google Core Update 2022 in May 2022.
Traffic on Google also shows a steady growth: from December to August - by 2 times.
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