Get into the top 3 of high-frequency queries with PBN

One of the main ranking factors in Google is still external links. In certain niches, competent link promotion requires a lot of resources: platform selection and donors quality check, communication and correspondence with webmasters, preparing briefs and payment for placements.

You can save a lot of time with these tasks by implementing your own network of sites — PBN (Private Blog Network).

Case Example:	In 2022, Google stopped running ads, part of the search engine audience naturally migrated to organics, and the market for contextual promotion went sharply into the negative. It is important to understand that only advertising tools were disabled, but not Google itself. The audience remained, which means — we had to optimise the strategy.
Task:	Client an alternative way to effectively grow the link profile to promote Google.
Tool:	PBN is a network of sites with links to the promoted site.
Suitable for such tasks as:	— Strengthening the presence of the project in Google; — Moving frequent queries to the top — relevant when the query is in the area of visibility, but not approaching the top, — despite the internal optimization; — Occupying the top 10 sub-controlled sites; — Squeezing out of there sites with unflattering information (PBN for SERM purposes).
How it works:	We create from 10 to 60 sites, set up with each link to the promoted site with the most important queries in the anchors (which we want to get to the top 3).

Find out more about what PBN is from our customers' success stories.

The task of each individual PBN site is to link to the main project site to improve its link weight

How the PBN works

First, a little bit of math. The PBN (Private Blog Network) is essentially a single network of individual sites that are in no way directly connected to each other. Each of them looks to the user like an independent resource.
The number of sites in the PBN can vary. It is important that all of them relate to the subject of the main project of the client - either directly or indirectly. In other words, they are thematic donors of the main site. For example, to promote the site of cosmetology we will fit information sites related to medicine.
All of these sites are owned and controlled by the same owner. Each of them has a link to the main site. Sites transfer link weight to the promoted site for specific queries, which we want to take first place in the organic output. The position of the main site in the search engine is growing, and so is traffic.
A key feature of the PBN is privacy. Each donor site is "masked," so the search engine does not recognize their relationship.
We create the whole network ourselves. Each element of such a network helps to solve the common task - to promote the main site. The task of PBN is to increase the size and quality of the link mass of the promoted resource, due to which the visibility in Google grows.
When selecting anchors for promotion, you must use requests that do not reach the top 10 and top 3. The reason for this is simple: the goal is to get to the most convertible positions - this is the top-3 - and the first line of search results - this is the top-10.

What client needs as a PBN strategy?

First, a little bit of math. The PBN (Private Blog Network) is essentially a single network of individual sites that are in no way directly connected to each other. Each of them looks to the user like an independent resource.

The number of sites in the PBN can vary. It is important that all of them relate to the subject of the main project of the client - either directly or indirectly. In other words, they are thematic donors of the main site. For example, to promote the site of cosmetology we will fit information sites related to medicine.

All of these sites are owned and controlled by the same owner. Each of them has a link to the main site. Sites transfer link weight to the promoted site for specific queries, which we want to take first place in the organic output. The position of the main site in the search engine is growing, and so is traffic.

A key feature of the PBN is privacy. Each donor site is "masked," so the search engine does not recognize their relationship.

We create the whole network ourselves. Each element of such a network helps to solve the common task - to promote the main site. The task of PBN is to increase the size and quality of the link mass of the promoted resource, due to which the visibility in Google grows.

When selecting anchors for promotion, you must use requests that do not reach the top 10 and top 3. The reason for this is simple: the goal is to get to the most convertible positions - this is the top-3 - and the first line of search results - this is the top-10.

Pros and cons

However, the disadvantages are also worth considering.

Control.
Since the sites are wholly owned or by the client, we ourselves regulate all the «parameters»: the quality and theme of the content, type of placement, the number of links and anchors, the number of placements.

Benefit.
In the long run to develop PBN-network is more profitable than buying regular links. The thing is that high-quality links with high indicators (DR, CT, ICS, traffic) are more expensive than their own network of sites.

However, the disadvantages are also worth considering.

Time and money.
At the stage of deployment need to lay down a fairly long time (1-3 months) and cost (from 80 000 to 200 000 rubles). This is what these resources are needed for:

buy domains;
buy hostings;
generate unique and high-quality content;
deploy a large number of sites.

Risks.

Google can detect signs of affiliation by determining that several sites are counterparts and occupy not one but two or more positions in the search engine. The affiliates found may be subject to sanctions: the search engine groups the sites in the output so that only one of the group’s sites remains in the visibility zone. In this case the sanctions will not end with the promoted site for which we deploy the PBN grid.

PBN Strategy Results

The dynamics of positions on the promoted queries, as a rule, is noticeable in 3-5 months after the start of work. Such terms are relevant for any business.

After 6 months, we record whether the positions have increased for the requests that are important to us. If we see an increase in positions — we continue to work. If the growth does not reach the numbers we and the client need, we adjust the current strategy: change anchors, types of links used, replace domains, etc. In any case, the effect of links leads to the fact that the rating of the domain is growing.

In PBN we use different sites, such as online stores or article books. The choice of the type of site depends on the subject of the promoted resource and the types of sites of interest to us in the output.

Types of PBN websites

Articles, directories, blogs, collections of materials — that is, a completely informational site.

Catalogs. Classic online store with a number of custom pages and products.

Aggregators. Sites with offers to buy cars, apartments, and so on.

For example, for a site of e-commerce is suitable directory, for medicine you can use a blog, and for real estate - an aggregator.

PBN - Client Case Studies

We have repeatedly implemented PBNs for the companies we work with. Their businesses fall in several themes and operate in different regions. Learn more about their campaigns below

Client: Medical-Supply Website (Client Name Under NDA)

We have been working on their SEO since March 2021, and since August we have connected the PBN. With the help of website promotion, together with the customer we planned to increase the number of potential users and sales from all channels.

Main Challenges	There was a limited development resource on the client side. The project had not only SEO tasks, but also some from the product side. Therefore, there were less resources at our disposal. Another stagnator was the low speed of approval. The larger the team, the longer the chain: everyone who creates and approves content is involved. Publishing texts, implementing blocks, and coordinating links was time-consuming. At the same time, we wanted to get the results as soon as possible. The problem was solved when PBN service was connected to the project — just in August, 2021. Thus we have saved the limited development resource from the client and we did not need additional approvals. Our team was fully responsible for this task: everything was implemented on a turnkey basis, we created donor sites and filled them with content, and then continued to develop further.
Project Flow & Organisation	Analyzed competitors’ link portfolios and planned which sites would be in the PBN grid. At first we implemented 40 sites and suspended work on the PBN for 2 months to reduce the budget. But in March we resumed the work and increased the net to 60 sites: 40% are websites-articles, 60% are online-shops. In the process we noticed that the directories work more effectively, so the new batch of sites implemented them. On the SEO side, we selected the anchors for the clusters and placed links on them. We generated and placed unique content for the sites with articles, prepared the unloading of products for directories and placed them on the sites.
Results	In December we added links, and by August traffic had increased by 2.2 times compared to December, and visibility increased by 20%. Global changes on a site from SEO in this period have not been, therefore the basic result can be considered as kickback from PBN. In May 2022 Google has rolled out a major update to its search algorithm — Google Core Update 2022. Positions of many sites are «shaken». But our PBN satellites network continued to grow in promoted clusters: Google could not find our network. Visibility growth in Google from December to August — by 2 times. PBN — Client Case StudiesWe have repeatedly implemented PBNs for the companies we work with. Their businesses fall in several themes and operate in different regions. Learn more about their campaigns below:Client: Medical-Supply Website (Client Name Under NDA)We have been working on their SEO since March 2021, and since August we have connected the PBN. With the help of website promotion, together with the customer we planned to increase the number of potential users and sales from all channels.There was a limited development resource on the client side. The project had not only SEO tasks, but also some from the product side. Therefore, there were less resources at our disposal. Another stagnator was the low speed of approval. The larger the team, the longer the chain: everyone who creates and approves content is involved. Publishing texts, implementing blocks, and coordinating links was time-consuming. At the same time, we wanted to get the results as soon as possible. The problem was solved when PBN service was connected to the project — just in August, 2021. Thus we have saved the limited development resource from the client and we did not need additional approvals. Our team was fully responsible for this task: everything was implemented on a turnkey basis, we created donor sites and filled them with content, and then continued to develop further.Analyzed competitors’ link portfolios and planned which sites would be in the PBN grid. At first we implemented 40 sites and suspended work on the PBN for 2 months to reduce the budget. But in March we resumed the work and increased the net to 60 sites: 40% are websites-articles, 60% are online-shops. In the process we noticed that the directories work more effectively, so the new batch of sites implemented them. On the SEO side, we selected the anchors for the clusters and placed links on them. We generated and placed unique content for the sites with articles, prepared the unloading of products for directories and placed them on the sites.In December we added links, and by August traffic had increased by 2.2 times compared to December, and visibility increased by 20%. Global changes on a site from SEO in this period have not been, therefore the basic result can be considered as kickback from PBN. In May 2022 Google has rolled out a major update to its search algorithm — Google Core Update 2022. Positions of many sites are «shaken». But our PBN satellites network continued to grow in promoted clusters: Google could not find our network.Visibility growth in Google from December to August — by 2 times.Traffic on Google from December to August increased by 2.5 timesThe essence of link building: with additional links we pump our PBN sites, and they, in turn, pump the client’s main siteAfter creating the PBN sites, we continued to maintain and develop them: we regularly updated theirs content, kept an eye on their indexing and performance. Also, for the grid to remain effective, it was necessary to develop link profiles of PBN sites themselves. For this purpose we used multilevel link building. We created new topical sites or restored them from the web archive. After that we linked sites on the main PBN. Thus, we’ve developed reference profiles of sites of a network which let the links gain more weight. The essence of link building: with additional links we pump our PBN sites, and they, in turn, pump the client’s main site Overtime, we can change or add clusters that we want to promote in Google. For example, in preparation for the launch of a new product or service, we place links 3-6 months before the start of sales. PBN is a flexible tool and allows us to prepare for the season in niches where the demand depends on the time of year.

Main Challenges

There was a limited development resource on the client side. The project had not only SEO tasks, but also some from the product side. Therefore, there were less resources at our disposal.

Another stagnator was the low speed of approval. The larger the team, the longer the chain: everyone who creates and approves content is involved. Publishing texts, implementing blocks, and coordinating links was time-consuming.

Project Flow & Organisation

Analyzed competitors’ link portfolios and planned which sites would be in the PBN grid. At first we implemented 40 sites and suspended work on the PBN for 2 months to reduce the budget. But in March we resumed the work and increased the net to 60 sites: 40% are websites-articles, 60% are online-shops. In the process we noticed that the directories work more effectively, so the new batch of sites implemented them.

Results

In December we added links, and by August traffic had increased by 2.2 times compared to December, and visibility increased by 20%. Global changes on a site from SEO in this period have not been, therefore the basic result can be considered as kickback from PBN.

Visibility growth in Google from December to August — by 2 times.

PBN — Client Case StudiesWe have repeatedly implemented PBNs for the companies we work with. Their businesses fall in several themes and operate in different regions.
Learn more about their campaigns below:Client: Medical-Supply Website (Client Name Under NDA)We have been working on their SEO since March 2021, and since August we have connected the PBN. With the help of website promotion, together with the customer we planned to increase the number of potential users and sales from all channels.There was a limited development resource on the client side. The project had not only SEO tasks, but also some from the product side. Therefore, there were less resources at our disposal.

At the same time, we wanted to get the results as soon as possible. The problem was solved when PBN service was connected to the project — just in August, 2021. Thus we have saved the limited development resource from the client and we did not need additional approvals. Our team was fully responsible for this task: everything was implemented on a turnkey basis, we created donor sites and filled them with content, and then continued to develop further.Analyzed competitors’ link portfolios and planned which sites would be in the PBN grid. At first we implemented 40 sites and suspended work on the PBN for 2 months to reduce the budget. But in March we resumed the work and increased the net to 60 sites: 40% are websites-articles, 60% are online-shops. In the process we noticed that the directories work more effectively, so the new batch of sites implemented them.

On the SEO side, we selected the anchors for the clusters and placed links on them. We generated and placed unique content for the sites with articles, prepared the unloading of products for directories and placed them on the sites.In December we added links, and by August traffic had increased by 2.2 times compared to December, and visibility increased by 20%. Global changes on a site from SEO in this period have not been, therefore the basic result can be considered as kickback from PBN.

In May 2022 Google has rolled out a major update to its search algorithm — Google Core Update 2022. Positions of many sites are «shaken». But our PBN satellites network continued to grow in promoted clusters: Google could not find our network.Visibility growth in Google from December to August — by 2 times.Traffic on Google from December to August increased by 2.5 timesThe essence of link building: with additional links we pump our PBN sites, and they, in turn, pump the client’s main siteAfter creating the PBN sites, we continued to maintain and develop them: we regularly updated theirs content, kept an eye on their indexing and performance. Also, for the grid to remain effective, it was necessary to develop link profiles of PBN sites themselves. For this purpose we used multilevel link building.

We created new topical sites or restored them from the web archive. After that we linked sites on the main PBN. Thus, we’ve developed reference profiles of sites of a network which let the links gain more weight.

The essence of link building: with additional links we pump our PBN sites, and they, in turn, pump the client’s main site

Overtime, we can change or add clusters that we want to promote in Google. For example, in preparation for the launch of a new product or service, we place links 3-6 months before the start of sales. PBN is a flexible tool and allows us to prepare for the season in niches where the demand depends on the time of year.

Client: site with house projects in the business segment (client name under NDA)

We have been working with the client for two years. The goal was to increase traffic and positions for narrow construction styles in both search engines. In this area the transaction cycle is long, so organic is very important. Within the whole chain of touching the user, it affects the final conversion.

Main Challenges	Positions in Google lagged far behind Yandex, and the classic purchase of links did not bring results. Google saw a six-month decline, so they decided to use PBN links.
Project Flow & Organisation	We analyzed the link profiles of our competitors and implemented a grid of 40 satellite sites. This is the optimal number, keeping in mind that more sites give better results. We have chosen the domains and anchors for promotion by clusters, based on the distribution of positions, we have placed links on them. We have generated and placed unique content for sites with articles, prepared goods upload for directories. When creating a network of sites, we use all direct and related topics with the main project. For our client, the entire resource is divided into two parts. The first half — thematic articles about house building, design and repair. The second half of the PBN sites are catalogs filled with house cards. Schematically, the distribution of resources looks like a division into content categories
First results	They began to appear two months after the installation of links. And after a year visibility in Google by promoted clusters has increased by 3 times. From the start of the implementation work, such a period is a good indicator for SEO. During the whole period of work we have been regularly updating the content on both types of sites, strengthened the links from the PBN sites, developing their link profiles. In terms of link metrics, we used only PBNs, with no other link types. That said, the growth metrics were leading all competitors: over the year-to-year period, the donor domains, total number of referring pages, and domain ranking show good momentum. We were able to bring our client’s project to the forefront in a relatively short period of time. The PBN grid gave us a serious advantage when taking into account the clear slippage of the competitors’ indicators Linking pages also withstand competition within the sphere. In terms of the dynamics of external links, we have seen an incredible leap. A visual representation of the domain rating. The dynamics of the domain rating of our site is also due to the strategic steps in the work with the PBN. From December to August, visibility increased threefold. This is another example of how we managed to strengthen our project’s position on PBN-promoted clusters, even with the Google Core Update 2022 in May 2022. Traffic on Google also shows a steady growth: from December to August — by 2 times.

Main Challenges

Positions in Google lagged far behind Yandex, and the classic purchase of links did not bring results. Google saw a six-month decline, so they decided to use PBN links.

Project Flow & Organisation

We analyzed the link profiles of our competitors and implemented a grid of 40 satellite sites. This is the optimal number, keeping in mind that more sites give better results.

We have chosen the domains and anchors for promotion by clusters, based on the distribution of positions, we have placed links on them. We have generated and placed unique content for sites with articles, prepared goods upload for directories.

When creating a network of sites, we use all direct and related topics with the main project. For our client, the entire resource is divided into two parts. The first half — thematic articles about house building, design and repair. The second half of the PBN sites are catalogs filled with house cards.

Schematically, the distribution of resources looks like a division into content categories

First results

They began to appear two months after the installation of links. And after a year visibility in Google by promoted clusters has increased by 3 times. From the start of the implementation work, such a period is a good indicator for SEO. During the whole period of work we have been regularly updating the content on both types of sites, strengthened the links from the PBN sites, developing their link profiles.

In terms of link metrics, we used only PBNs, with no other link types. That said, the growth metrics were leading all competitors: over the year-to-year period, the donor domains, total number of referring pages, and domain ranking show good momentum.

We were able to bring our client’s project to the forefront in a relatively short period of time.

The PBN grid gave us a serious advantage when taking into account the clear slippage of the competitors’ indicators

Linking pages also withstand competition within the sphere.

In terms of the dynamics of external links, we have seen an incredible leap.

A visual representation of the domain rating.

The dynamics of the domain rating of our site is also due to the strategic steps in the work with the PBN.

From December to August, visibility increased threefold. This is another example of how we managed to strengthen our project’s position on PBN-promoted clusters, even with the Google Core Update 2022 in May 2022.

Traffic on Google also shows a steady growth: from December to August — by 2 times.

Buy High DA PBN

PBNs with support

Create, maintain and pump up an established network. Replace sites that have fallen out.

$49/month per unit (10-19 sites)
$44/month per unit (20-30 sites)
$39/month per unit (30+ sites)

PBNs turnkey

We deploy a network of websites on your hosting sites. Further support is on your side.

Individual price calculation

General conclusion: Why work with the PBN Specialists?

The PBN tool is useful for clients in the following cases:
- The main site already has a position in the top 30 Google and not an empty reference profile;
- Quality links from exchanges are expensive;
- There are restrictions on the implementation of SEO-tasks.
Business topics can be used in any way. Work through the PBN can be limited only if the new site has no link profile and no position in Google.

The first results from the creation of the PBN can be obtained in 3-6 months. For a specific project these terms depend on the current level of ranking in Google and the link profile in comparison with competitors.

The main advantage of PBN in comparison with the classical link promotion is economy of money, flexibility in distribution of link weight between the promoted pages, possibility of adaptation of a network under any requirements of the client.

GEO we work with

We provide PBN, linkbuilding, SEO and other services worldwide

Europe: Ireland, Portugal, Germany, France, Spain, Cyprus, Romania, Poland
America: Canada, USA, Mexico, Chile, Argentina, Peru, Colombia
Asia: India, Sri Lanka, Pakistan, Singapore, Philippines, Malaysia, Indonesia, Vietnam, Thailand
Oceania and Africa: Australia, New Zealand, South Africa

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